[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.plakatt.cz\/ctyricet-devet-procent-vsech-vyhledavani-na-google-neskonci-kliknutim-zjistila-studie\/#Article","mainEntityOfPage":"https:\/\/www.plakatt.cz\/ctyricet-devet-procent-vsech-vyhledavani-na-google-neskonci-kliknutim-zjistila-studie\/","headline":"\u010cty\u0159icet dev\u011bt procent v\u0161ech vyhled\u00e1v\u00e1n\u00ed na Google neskon\u010d\u00ed kliknut\u00edm, zjistila studie","name":"\u010cty\u0159icet dev\u011bt procent v\u0161ech vyhled\u00e1v\u00e1n\u00ed na Google neskon\u010d\u00ed kliknut\u00edm, zjistila studie","description":"Av\u0161ak kliknut\u00ed z\u00a0organick\u00e9ho vyhled\u00e1v\u00e1n\u00ed p\u0159evy\u0161uj\u00ed kliknut\u00ed z\u00a0placen\u00e9ho vyhled\u00e1v\u00e1n\u00ed skoro dvan\u00e1ct ku jedn\u00e9. \u00a0 \u201eMysl\u00edm si, \u017ee market\u00e9\u0159i jsou pravd\u011bpodobn\u011b ve sm\u00ed\u0161en\u00e9 pozici dnes vs. p\u0159ed … ","datePublished":"2019-10-09","dateModified":"2019-10-09","author":{"@type":"Person","@id":"https:\/\/www.plakatt.cz\/author\/#Person","name":"","url":"https:\/\/www.plakatt.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4ae18345300f35922a2a7b2caa17564b68acab8514eff939a8a019efde378c24?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4ae18345300f35922a2a7b2caa17564b68acab8514eff939a8a019efde378c24?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"plakatt.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.plakatt.cz\/wp-content\/uploads\/img_a356674_w2464_t1571224831.png","url":"https:\/\/www.plakatt.cz\/wp-content\/uploads\/img_a356674_w2464_t1571224831.png","height":0,"width":0},"url":"https:\/\/www.plakatt.cz\/ctyricet-devet-procent-vsech-vyhledavani-na-google-neskonci-kliknutim-zjistila-studie\/","wordCount":1272,"articleBody":"\tAv\u0161ak kliknut\u00ed z\u00a0organick\u00e9ho vyhled\u00e1v\u00e1n\u00ed p\u0159evy\u0161uj\u00ed kliknut\u00ed z\u00a0placen\u00e9ho vyhled\u00e1v\u00e1n\u00ed skoro dvan\u00e1ct ku jedn\u00e9.\t\u00a0\t\u201eMysl\u00edm si, \u017ee market\u00e9\u0159i jsou pravd\u011bpodobn\u011b ve sm\u00ed\u0161en\u00e9 pozici dnes vs. p\u0159ed t\u0159emi lety, z\u00e1le\u017e\u00ed na jejich sektoru,\u201c uvedl Rand Fishkin, zakladatel SparkToro a autor nejnov\u011bj\u0161\u00ed studie ohledn\u011b Google dat kliknut\u00ed, ned\u00e1vno poskytl rozhovor pro webov\u00e9 str\u00e1nky Search Engine Land.\t\u00a0\tData, poskytnut\u00e1 firmou marketingov\u00e9 anal\u00fdzy JumpShot, uk\u00e1zala, \u017ee vyhled\u00e1v\u00e1n\u00ed, kter\u00e9 neskon\u010d\u00ed kliknut\u00edm, postupn\u011b nar\u016fstaj\u00ed a d\u011bje se tak b\u011bhem posledn\u00edch t\u0159\u00ed let. V\u00a0prvn\u00edm kvart\u00e1lu roku 2019, skoro \u010dty\u0159icet dev\u011bt procent (48,96) v\u0161ech vyhled\u00e1v\u00e1n\u00ed na americk\u00e9m Google, zachycen\u00fdch firmou JumpShot, skon\u010dilo bez kliknut\u00ed, tedy nav\u00fd\u0161en\u00ed o dvan\u00e1ct procent oproti prvn\u00edmu kvart\u00e1lu roku 2016.\t\u00a0\tTato data tak\u00e9 uk\u00e1zala to, \u017ee v\u00a0prvn\u00edm kvart\u00e1lu 2019 \u010dty\u0159icet jedna a p\u016fl procenta (41,45) v\u0161ech Google vyhled\u00e1v\u00e1n\u00ed vy\u00fastila v\u00a0organick\u00e1 kliknut\u00ed na ne-Googlovsk\u00e9 str\u00e1nky a skoro \u0161est procent (5,9) vyhled\u00e1v\u00e1n\u00ed skon\u010dilo tak, \u017ee u\u017eivatel zam\u00ed\u0159il na n\u011bjakou jinou, Google vlastn\u011bnou, webovou str\u00e1nku. Kdy\u017e se pod\u00edv\u00e1te pouze na vyhled\u00e1v\u00e1n\u00ed, kter\u00e1 skon\u010dila kliknut\u00edm, dvan\u00e1ct procent \u0161lo na str\u00e1nky ovl\u00e1dan\u00e9 Googlem.\t\u00a0\t\u201ePokud se pr\u00e1v\u011b nyn\u00ed nach\u00e1z\u00edte ve vod\u00e1ch, do kter\u00fdch se rozhodl vstoupit Google, jako cestov\u00e1n\u00ed, hotely, lety, texty p\u00edsn\u00ed apod., tento vyhled\u00e1vac\u00ed gigant skoro ur\u010dit\u011b bude poj\u00eddat v\u00e1\u0161 trh a vytrhne v\u00e1m z\u00a0n\u00e1ru\u010d\u00ed plno p\u0159\u00edle\u017eitost\u00ed,\u201c uvedl Fishkin, kter\u00fd bude tak\u00e9 prezentovat na SMX East v\u00a0New Yorku tento podzim.\t\tEroze organick\u00fdch kliknut\u00ed \t\u00a0\tSpole\u010dnost JumpShot odhaduje, \u017ee je tu zhruba \u0161edes\u00e1t jedna a p\u016fl miliardy organick\u00fdch kliknut\u00ed ve vyhled\u00e1v\u00e1n\u00ed, zalo\u017een\u00fdch na prohl\u00ed\u017ee\u010d\u00edch, dostupn\u00fdch z\u00a0Google v\u00a0prvn\u00edm kvart\u00e1lu 2019 \u2013 pokles o zhruba dvacet procent oproti sedmdes\u00e1ti p\u011bti a p\u016fl miliard\u011b kliknut\u00ed, kter\u00e9 JumpShot odhaduje, \u017ee byly dostupn\u00e9 v\u00a0prvn\u00edm kvart\u00e1lu 2016.\t\t\u00a0\tPom\u011br prokliknut\u00ed je na poklesu u organick\u00e9ho vyhled\u00e1v\u00e1n\u00ed, na vzr\u016fstu u reklam. \t\u00a0\tPom\u011br prokliknut\u00ed u organick\u00e9ho vyhled\u00e1v\u00e1n\u00ed spadl asi o t\u0159in\u00e1ct procent na \u010dty\u0159icet sedm a p\u016fl procenta, zat\u00edmco pom\u011br prokliknut\u00ed u reklam vyhled\u00e1v\u00e1n\u00ed se nav\u00fd\u0161il zhruba o sedmdes\u00e1t p\u011bt procent na v\u00edce ne\u017e t\u0159i a p\u016fl procenta (3,69) b\u011bhem t\u00e9 sam\u00e9 doby.\t\u00a0\tMobiln\u00ed organick\u00e9 vyhled\u00e1v\u00e1n\u00ed dost\u00e1v\u00e1 v\u011bt\u0161\u00ed r\u00e1ny ne\u017e po\u010d\u00edta\u010dov\u00e9.\t\u00a0\tMobiln\u00ed vyhled\u00e1v\u00e1n\u00ed odpov\u00edd\u00e1 za v\u011bt\u0161inu vyhled\u00e1v\u00e1n\u00ed, kter\u00e9 neskon\u010d\u00ed kliknut\u00edm, a v\u011bt\u0161inu r\u016fstu placen\u00e9ho vyhled\u00e1v\u00e1n\u00ed a, jak je tak\u00e9 uk\u00e1z\u00e1no v\u00a0tabulce v\u00fd\u0161e, p\u0159\u00edle\u017eitosti pro provoz z\u00a0vyhled\u00e1v\u00e1n\u00ed jsou na poklesu daleko prud\u010deji na mobiln\u00edch za\u0159\u00edzen\u00edch ne\u017e na po\u010d\u00edta\u010d\u00edch. Mobiln\u00ed vyhled\u00e1v\u00e1n\u00ed se tak\u00e9 ocit\u00e1 v\u00a0nejvy\u0161\u0161\u00ed pozici u celkov\u00e9 \u010detnosti vyhled\u00e1v\u00e1n\u00ed, co\u017e m\u016f\u017ee podstatn\u011b zn\u00e1sobit dopad pro firmy.\t\u00a0\tFishkin tak\u00e9 p\u0159ikl\u00e1d\u00e1 n\u011bkter\u00e9 z\u00a0t\u011bchto jev\u016f \u201eagresivn\u00edm funkc\u00edm ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed a instantn\u00edm odpov\u011bd\u00edm\u201c od Google. Reklamy \u010dasto zab\u00edraj\u00ed v\u00edce ne\u017e polovinu obrazovky nad z\u00e1pat\u00edm v\u00a0mobiln\u00edm vyhled\u00e1v\u00e1n\u00ed.\t\u00a0\tM\u00e9n\u011b velk\u00fdch v\u00fdherc\u016f.\t\u00a0\tVyhled\u00e1v\u00e1n\u00ed s\u00a0nulov\u00fdm kliknut\u00edm se objevuj\u00ed tehdy, kdy\u017e u\u017eivatel\u00e9 z\u00edskaj\u00ed v\u0161echny pot\u0159ebn\u00e9 informace, kter\u00e9 hledaj\u00ed, p\u0159\u00edmo na str\u00e1nce s\u00a0v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed, co\u017e Google vyu\u017e\u00edv\u00e1 skrze celou \u0161k\u00e1lu vybran\u00fdch p\u0159\u00edsp\u011bvk\u016f. Jessica Bowman v\u00a0jej\u00edm v\u00fdstupu na konferenci SMX Advanced d\u0159\u00edve v\u00a0tomto m\u011bs\u00edci, CEO spole\u010dnosti SEO In-house a editorka webov\u00e9 str\u00e1nky Search Engine Land, diskutovala o konceptu Google jako port\u00e1lu \u010di platformy, sp\u00ed\u0161e ne\u017e internetov\u00e9ho vyhled\u00e1va\u010de a tak\u00e9 o tom, jak by se n\u011bkter\u00e9 webov\u00e9 str\u00e1nky m\u011bly p\u0159ipravovat na tuto podstatnou zm\u011bnu.\t\u00a0\tKdy\u017e jsme se jej zeptali, jestli se tento trend k\u00a0daleko \u010dast\u011bj\u0161\u00edm vybran\u00fdm p\u0159\u00edsp\u011bvk\u016fm a vyhled\u00e1v\u00e1n\u00ed bez kliknut\u00ed p\u0159ibli\u017euje v\u00fdhodami k\u00a0firm\u00e1m s\u00a0v\u00edce zdroji, Fishkin uvedl, \u017ee to tak m\u016f\u017ee b\u00fdt, ale tak\u00e9 podot\u00fdk\u00e1, \u017ee je to reflex\u00ed dom\u00e1c\u00edho byznys klimatu.\t\u00a0\t\u201eMen\u0161\u00ed firmy si ur\u010dit\u011b mohou zahr\u00e1t ve vybran\u00fdch p\u0159\u00edsp\u011bvc\u00edch a ostatn\u00edch typech bohat\u00fdch v\u00fdsledk\u016f, ale celkov\u011b je va\u0161e anal\u00fdza pravd\u011bpodobn\u011b spr\u00e1vn\u00e1. V\u00edce a v\u00edce provozu z\u00a0vyhled\u00e1v\u00e1n\u00ed Google jde \u010d\u00edm d\u00e1l t\u00edm men\u0161\u00edmu po\u010dtu velk\u00fdch v\u00fdherc\u016f. Abychom ale byli f\u00e9r, takov\u00fd je trend i dolar\u016f v\u00a0celkov\u00e9 americk\u00e9 ekonomice. Koncentrace bohatstv\u00ed a koncentrace provozu vyhledv\u00e1n\u00ed jsou navz\u00e1jem propleten\u00e9, a i kdy\u017e ani jeden z\u00a0t\u011bchto jev\u016f nen\u00ed zdrav\u00fd, ameri\u010dt\u00ed voli\u010di jsou pravd\u011bpodobn\u011b ti, kte\u0159\u00ed jsou p\u016fvodci toho v\u0161eho.\u201c\t\u00a0\tMezery v\u00a0metodologii \t\u00a0\t\u010c\u00edsla jsou zalo\u017een\u00e1 na v\u00edce ne\u017e jedn\u00e9 miliard\u011b vyhled\u00e1v\u00e1n\u00ed na internetov\u00e9m prohl\u00ed\u017ee\u010di na v\u00edce ne\u017e deseti mili\u00f3nech dom\u00e1c\u00edch po\u010d\u00edta\u010d\u016f a za\u0159\u00edzen\u00ed s\u00a0opera\u010dn\u00edm syst\u00e9mem Android ve Spojen\u00fdch st\u00e1tech. Nezahrnuje to v\u0161ak vyhled\u00e1v\u00e1n\u00ed, kter\u00e1 se stala na iOS za\u0159\u00edzen\u00edch, vyhled\u00e1vac\u00ed aplikaci Google, za\u0159\u00edzen\u00edch s\u00a0pouze hlasov\u00fdm vyhled\u00e1v\u00e1n\u00edm anebo vyhled\u00e1v\u00e1n\u00ed, kter\u00e1 kon\u010dila kliknut\u00edm na mobiln\u00ed aplikaci.\t\u00a0\tPro\u010d by n\u00e1s to m\u011blo zaj\u00edmat. \t\u00a0\tSe skoro polovinou v\u0161ech vyhled\u00e1v\u00e1n\u00ed, kter\u00e9 nejdou d\u00e1l ne\u017e na str\u00e1nku s\u00a0v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed a dvan\u00e1ct procent z\u00a0nich, kter\u00e9 vedou ke kliknut\u00ed, ale k\u00a0firm\u011b, kter\u00e1 provozuje vyhled\u00e1va\u010d, se n\u011bkte\u0159\u00ed market\u00e9\u0159i mohou c\u00edtit v\u00a0pon\u011bkud organick\u00e9 pasti \u2013 hlavn\u011b ti, kte\u0159\u00ed pracuj\u00ed v\u00a0sektorech, kde mus\u00ed sout\u011b\u017eit proti nab\u00eddk\u00e1m Google (jako rezervace v\u00a0cestov\u00e1n\u00ed nebo doru\u010dov\u00e1n\u00ed j\u00eddla) \u2013 av\u0161ak st\u00e1le je tu jist\u00fd d\u016fvod z\u016fst\u00e1vat optimistick\u00fd.\t\u00a0\t\u201eV sektorech, kde oni (Google) nep\u0159\u00edmo sout\u011b\u017e\u00ed, tak tam m\u016f\u017ee b\u00fdt sice m\u00e9n\u011b celkov\u00fdch kliknut\u00ed dostupn\u00fdch, ov\u0161em pravd\u011bpodobn\u011b v\u00edce vyhled\u00e1v\u00e1n\u00ed celkem,\u201c zd\u016fraznil Fishkin, tak\u00e9 dodal to, \u017ee praktiky jako optimalizace pro vybran\u00e9 p\u0159\u00edsp\u011bvky \u010di p\u0159id\u00e1v\u00e1n\u00ed sch\u00e9mat markup\u016f m\u016f\u017ee b\u00fdt velice efektivn\u00edm \u0159e\u0161en\u00edm pro ovlivn\u011bn\u00ed objevitelnosti a chov\u00e1n\u00ed p\u0159i vyhled\u00e1v\u00e1n\u00ed.\t\u00a0\tSm\u011br byznys modelu Google tak\u00e9 zachytil pozornost Ministerstva spravedlnosti, a jak se \u010d\u00edm d\u00e1l v\u00edce va\u0159\u00ed regulace, market\u00e9\u0159i se mohou ocitnout v\u00a0pozici, kdy mohou naklonit jednu \u010di druhou stranu.\t\u00a0\t\u201eje tu v\u00a0tento moment ur\u010dit\u011b p\u0159\u00edle\u017eitost, zat\u00edmco novin\u00e1\u0159i d\u00e1vaj\u00ed pozor a vl\u00e1da se d\u00edv\u00e1 na Google, pro market\u00e9ry a vydavatele, aby p\u0159isp\u011bli sv\u00fdmi p\u0159\u00edb\u011bhy a potencion\u00e1ln\u011b tak ovlivnili chov\u00e1n\u00ed Google,\u201c sd\u011blil FIshkin. \u201eMou nad\u011bj\u00ed je to, \u017ee tyto p\u0159\u00edsp\u011bvky mohou pomoci udr\u017eet vyhled\u00e1vac\u00edho giganta odpov\u011bdn\u00e9ho, a udr\u017eet tak hrac\u00ed pole f\u00e9rov\u00e9, otev\u0159en\u00e9 a napln\u011bn\u00e9 konkurenc\u00ed.\u201c\t\u00a0                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"\u010cty\u0159icet dev\u011bt procent v\u0161ech vyhled\u00e1v\u00e1n\u00ed na Google neskon\u010d\u00ed kliknut\u00edm, zjistila studie","item":"https:\/\/www.plakatt.cz\/ctyricet-devet-procent-vsech-vyhledavani-na-google-neskonci-kliknutim-zjistila-studie\/#breadcrumbitem"}]}]